Traditional business-to-business (B2B) tradeshows are showcases for manufacturers to display their products to wholesale buyers. Manufacturers and brand owners contract to rent a booth space at an event so they can pitch their products to buyers in-person.
Virtual tradeshows are online events that include 1:1 meetings between manufacturers and wholesale buyers that are arranged in advance by an event organization, trade association, or distributor.
Events that include general “consumer” attendance or admission do not qualify as tradeshows.
Traditional business-to-business (B2B) tradeshows are showcases for manufacturers to display their products to wholesale buyers. Manufacturers and brand owners contract to rent a booth space at an event so they can pitch their products to buyers in-person.
Virtual tradeshows are online events that include 1:1 meetings between manufacturers and wholesale buyers that are arranged in advance by an event organization, trade association, or distributor.
Events that include general “consumer” attendance or admission do not qualify as tradeshows.
Badge scanning is a way for exhibitors to electronically collect and compile leads at an event. It is usually accomplished by purchasing and downloading an app from the event organizer. The app then allows exhibitors to take photos of attendee (buyer) badges with their smart phone or other device and keep all the information in one place. It’s a replacement for sharing business cards, although cards are still used.
Badge scanning is a way for exhibitors to electronically collect and compile leads at an event. It is usually accomplished by purchasing and downloading an app from the event organizer. The app then allows exhibitors to take photos of attendee (buyer) badges with their smart phone or other device and keep all the information in one place. It’s a replacement for sharing business cards, although cards are still used.
Merchandising is the practice and process of displaying and selling products to customers. Point-of-sale promotions place products and signage in key locations to draw customer attention. When a manufacturer/brand owner grows their market reach and “store count” beyond their ability to effectively manage their products in individual stores, they might contract with another company for help. Contracted merchandising and POS promotion may be provided a broker or an independent entity/company with retail chain relationships.
Merchandising is the practice and process of displaying and selling products to customers. Point-of-sale promotions place products and signage in key locations to draw customer attention. When a manufacturer/brand owner grows their market reach and “store count” beyond their ability to effectively manage their products in individual stores, they might contract with another company for help. Contracted merchandising and POS promotion may be provided a broker or an independent entity/company with retail chain relationships.
In brick-and-mortar retail stores, brands compete for limited shelf space. Stores may charge fees for the best locations and for listing products in their grocery advertisements. End cap promotions display products on the very visible “end” of a grocery aisle and are often used for promotional pricing such as Buy One, Get One (BOGO). Retail flyer promotions include product placement in store-sponsored circulars or brochures.
In brick-and-mortar retail stores, brands compete for limited shelf space. Stores may charge fees for the best locations and for listing products in their grocery advertisements. End cap promotions display products on the very visible “end” of a grocery aisle and are often used for promotional pricing such as Buy One, Get One (BOGO). Retail flyer promotions include product placement in store-sponsored circulars or brochures.
Consumer packaged goods (CPG) is an industry term for value-added products that customers use up and replace on a frequent basis. CPG packaging is designed to differentiate the product from its competitors.
A re-seller is a retailer that resells goods to the end consumer or a wholesaler that resells goods to retailers at a marked-up price. This also includes affiliate marketers that add value through combining related products or repackaging products.
Traditional business-to-business (B2B) tradeshows are showcases for manufacturers to display their products to wholesale buyers. Manufacturers and brand owners contract to rent a booth space at an event so they can pitch their products to buyers in-person.
Virtual tradeshows are online events that include 1:1 meetings between manufacturers and wholesale buyers that are arranged in advance by an event organization, trade association, or distributor.
Events that include general “consumer” attendance or admission do not qualify as tradeshows.
Badge scanning is a way for exhibitors to electronically collect and compile leads at an event. It is usually accomplished by purchasing and downloading an app from the event organizer. The app then allows exhibitors to take photos of attendee (buyer) badges with their smart phone or other device and keep all the information in one place. It’s a replacement for sharing business cards, although cards are still used.
For the purposes of this cost-share program, a third-party e-commerce marketplace or platform is a web-based tool or marketplace used by Minnesota food and beverage CPG companies to gain exposure and make sales directly to online shoppers (individual consumers) or wholesale food buyers (retailers and foodservice operators).
Third-party e-commerce marketplace and platforms include entities such as Amazon, Amazon FBA or other fulfillment services, Alibaba, Shopify, RangeMe, GrazeCart, Wordpress, Squarespace, and Local Line.
Online sales and transactional platforms offered by copackers, distributors, retailers, and other resellers (and any other entities that buy and resell products from manufacturers) do not meet our definition of a third-party e-commerce marketplace or platform.
