Merchandising is the practice and process of displaying and selling products to customers. Point-of-sale promotions place products and signage in key locations to draw customer attention. When a manufacturer/brand owner grows their market reach and “store count” beyond their ability to effectively manage their products in individual stores, they might contract with another company for help. Contracted merchandising and POS promotion may be provided a broker or an independent entity/company with retail chain relationships.
Merchandising is the practice and process of displaying and selling products to customers. Point-of-sale promotions place products and signage in key locations to draw customer attention. When a manufacturer/brand owner grows their market reach and “store count” beyond their ability to effectively manage their products in individual stores, they might contract with another company for help. Contracted merchandising and POS promotion may be provided a broker or an independent entity/company with retail chain relationships.
In brick-and-mortar retail stores, brands compete for limited shelf space. Stores may charge fees for the best locations and for listing products in their grocery advertisements. End cap promotions display products on the very visible “end” of a grocery aisle and are often used for promotional pricing such as Buy One, Get One (BOGO). Retail flyer promotions include product placement in store-sponsored circulars or brochures.
In brick-and-mortar retail stores, brands compete for limited shelf space. Stores may charge fees for the best locations and for listing products in their grocery advertisements. End cap promotions display products on the very visible “end” of a grocery aisle and are often used for promotional pricing such as Buy One, Get One (BOGO). Retail flyer promotions include product placement in store-sponsored circulars or brochures.
General Information
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