Minnesota Grown has created a new online wholesale database available for use by Minnesota Grown members who sell to grocers, restaurants, schools, distributors or other wholesale accounts. Here are some common questions about the new service and how you can participate if you are currently marketing to wholesale accounts.
Who can be listed in the new online database?
Members who market their products to wholesale accounts and who are looking for additional accounts are invited to participate.
Does it matter how many accounts I service or how big my farm is?
No. Wholesale accounts come in all sizes. Some are small accounts that prefer deliveries from farmers through the back door; others are much larger and only work through distributors. The important thing is that you'll have the opportunity to describe your business and products in enough detail so that buyers can identify which farms are appropriate for them to contact.
Why is the new database being developed?
Increased consumer demand for local foods is causing more restaurants, schools, and grocery stores to seek out local farms. In the past, many of these buyers have tried to use the "regular" Minnesota Grown Directory to find suppliers but most farms in the Directory only sell to individual consumers. With more than 1,100 producer members statewide, ongoing staff support to create and maintain databases and a very popular and recognized website, the Minnesota Grown Program is the logical organization to offer this service.
What information will be included?
In addition to basic information like contact and product information, this new database gives you the option of providing additional information unique to wholesale accounts. For example, you can list any third party certifications you have obtained (including GAP certification), the level of liability insurance you carry, and whether you supply distributors, deliver store direct, or both. Buyers will be able to search based on all of these items. The goal is to make it easy for buyers to contact suppliers who meet their criteria and to avoid the frustration that comes from talking to people who aren't a good fit for your business. We've also included several places where you can describe your farm, products, background, etc. in your own words. Once you provide the basic information, we'll invite you to submit photos and logos to make your listing more attractive.
How much does it cost?
Because there won't be a printed version of this database, members can participate free of charge. Likewise, there are no fees for buyers who use the database.
How do I become listed?
You can submit your listing online by visiting the MEMBERS page of minnesotagrown.com. If you'd rather receive a printed form to fill out and mail back, contact Casey DeRosier at 651-201-6469 or e-mail her at casey.derosier@state.mn.us Remember - this database is only for members who are seeking to expand the number of wholesale accounts they supply. Items marketed directly to consumers can only be listed in the regular Minnesota Grown Directory.
What if I have Questions?
Feel free to contact either Paul Hugunin at 651-201-6510, paul.hugunin@state.mn.us or Casey DeRosier at 651-201-6469, casey.derosier@state.mn.us
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