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Home > Food from Farm to Table > Business, Economics & Agricultural Marketing > Exporting > Domestic & International Marketing Calendar

Domestic & International Marketing Calendar of Events

Interested in expanding your company's domestic and international marketing capabilities?  Join MDA and allow us to connect you with resources to achieve your goals. This calendar lists upcoming events MDA will coordinate and/or attend.

Event Date Location
China E-Commerce for Food Products
December 1, 2017 Minneapolis MN
Feast! Local Foods Marketplace December 1 - 2, 2017 Rochester MN
Agriculture Transportation Coalition Workshop December 5, 2017 Bloomington MN
Canadian Food Labeling and Market Access
December 6, 2017 Minneapolis MN
**Winter Fancy Foods Show (WFF) January 21 - 23, 2018 San Francisco CA
**Natural Products Expo West (NPEW) March 7 - 11, 2018 Anaheim CA
**National Restaurant Association/American Food Fair (AFF) May 19 - 22, 2018 Chicago IL
**Sweets & Snacks Expo May 22 - 24, 2018 Chicago IL
**Summer Fancy Food Show (SFF) June 30 - July 2, 2018 New York NY (Manhattan)

**Tradeshows with Minnesota Pavilions. For more information on participating in Minnesota Pavilions, contact Brian Erickson at 651-201-6539 or brian.j.erickson@state.mn.us.

For more information on Food Export trade or buyers missions, contact Jeffrey Phillips at 651-201-6220 or jeffrey.phillips@state.mn.us.

For more international events, visit the Minnesota Trade Events Calendar.

Agriculture Transportation Coalition (AgTC) Workshop - Minneapolis EXT
December 5, 2017
9:00 am-2:00 pm
Bloomington MN

AgTC workshops are conducted in concert with the USDA and held in six locations across the U.S. Join these frank round-table discussions covering timely and relevant topics for agriculture and forest products exporters.

What Are the Requirements? Understanding the Canadian Market
December 6, 2017
8:00 am-12:00 noon
Minneapolis MN

Canada is a top entry point for U.S. food products and understanding the regulatory requirements can be a confusing for those just entering the market or figuring out changes to the system. Hear from a Canadian-based regulatory affairs specialist and others who will help you navigate the regulatory hurdles required to gain market access.

China E-Commerce for Food Products
December 1, 2017
8:00 am-11:00 am
Minneapolis MN

China is now the largest e-commerce market in the world and setting the benchmark for the future of global retailing. The online food sector increased 82% in 2016 with projected sales of nearly USD 35 billion by the end of next year. Many Minnesota food companies, including small startups, have found a lot of success exporting product to China but companies of every size need to have a digital strategy. Join us to learn the 1-2-3s of Chinese e-commerce.

Feast! Local Foods Marketplace  EXT
December 1-2, 2017
Rochester MN

**National Restaurant Association/American Food Fair (AFF)  EXT
May 19-22, 2018
McCormick Place, Chicago IL 

1400 SQF Minnesota Pavilion. National Restaurant Association – American Food Fair is the largest foodservice trade event in the U.S. If you have an interest in regional, national, and/or international exposure to the foodservice trade, this is the place. The MN Pavilion is located in a high-traffic section of the AFF in the North Hall at McCormick…where 60,000 NRA participants/buyers are trained go for new foods and beverages. Sampling encouraged!

**Natural Products Expo West 2018 (NPEW)  EXT
March 7-11, 2018 
Anaheim Convention Center, Anaheim CA

1200 SQF Minnesota Pavilion, in the new Hot Products Hall (North Hall, Level 2). A Minnesota Mingle reception will be offered.

**Summer Fancy Food Show (SFF)  EXT
June 30-July 2, 2018
Jacob Javits Convention Center, New York NY 

1450 SQF Minnesota Pavilion. Annual domestic tradeshow for specialty foods, featuring buyers from the specialty food trade from throughout the country (specialty retail chains, independents, distributors and brokers), with an East-coast bent; includes a buyers mission with international buyers. Requires product approval/membership in the Specialty Food Association. Note: TSP can help with reimbursement of 50% of membership costs.

**Sweets & Snacks Expo EXT
May 22-24, 2018
McCormick Place, Chicago IL

Event is offered by the National Confectioners Association. Open to Minnesota-based sweets and snacks companies.

**Winter Fancy Food Show (WFF)  EXT
January 21-23, 2018
Moscone Center, San Francisco CA

1800 SQF Minnesota Pavilion in the North Hall. The Winter Fancy Food Show is the premier gourmet/specialty event on the west coast, attracting independent specialty stores and chains from throughout the world. Food Export Midwest offers a buyers mission where you can meet 1:1 with buyers from around the world. MDA will likely plan a reception event that will provide excellent networking with your peers, as well as support/service providers.

****See "Tradeshow 101" EXT, video from the 2014 National Restaurant Association (NRA) show****

Learn from expert Minnesota food businesses who have done trade shows for decades! They share ideas, tips and answers to questions you might have when preparing for a trade show (published June 9, 2014.)

MDA Contact

Jeffrey Phillips, International Trade Manager
jeffrey.phillips@state.mn.us, 651-201-6220

Brian Erickson, Tradeshow Support, Business Development
brian.j.erickson@state.mn.us, 651-201-6539

Su Ye, Domestic & International Market Research; China & Taiwan Trade
su.ye@state.mn.us, 651-201-6384

 Victoria Hoeppner, Tradeshow Support
victoria.hoeppner@state.mn.us, 651-201-6643

Emily Jerve, Marketing Supervisor
emily.jerve@state.mn.us, 651-201-6189

Ag Marketing & Development Division